How it works, private vs. public
Build the benefits another way -- or two or three
Can't afford the fight so we go around it to stay solvent
Initiatives can cost money
Sue 'em till they quit
Paying for the monster under the bed
Hang on, it'll get worse
Update.As I glanced through this entry I realized that while I was dealing with unions spending money to influence voters, it sounded like the unions were the initiative demons in the process.
Not true. The unions use the initiative to influence voters, and laws, and budgets. So do other entities that can afford it, such as Tom Steyer, a fund-manager who reportedly is spending tens of millions of his dollars on Prop 39. This proposition raises taxes on out-of-state companies selling their goods in California.
Of course, if their cost of doing business in California increases, their prices will, too. Think car manufacturers, and Wal-Mart. Those that cannot raise prices enough to cover the tax will reduce costs by cutting jobs and closing stores. So this becomes a tax on middle and lower class citizens in California.
Tom Steyer authored the Proposition and is backing it with his fortune. He manages Hedge Funds that invest in "green" companies. It's expected that revenue from Prop 39 will fund about $5 billion over the next five years in "green" projects.